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Page: https://www.hochschule-ruhr-west.de//about-hrw/news/news/
Date: 04.08.2022, 13:15Clock

International HRW Student Project 'Butterfly 2021

29. April 2021 News

Sustainability from an Economic Perspective - An Analysis under Marketing and Energy Management Aspects

Mülheim an der Ruhr, 28 April 2021: The project 'Butterfly 2021' is an international student project of the Institute of Business Administration at the Ruhr West University of Applied Sciences. The project 'Butterfly 2021' was carried out in April under the supervision of Prof. Dr. Simone Roth and Prof. Dr. Michael Römmich within the initiative "HRW Goes COIL". COIL stands for Collaborative Online International Learning. In this learning format, international student teams from several universities work virtually on one topic. Teams from four partner universities from Denmark, Chile, Russia and Germany examined the central theme: Sustainable Innovations' from a variety of perspectives.

The highlight of the project was the 'Butterfly' project week. Each day was organised by an other university. The HRW placed its day under the motto: 'Sustainability from an economic perspective - an analysis under marketing and energy management aspects'. The results were shared and discussed with over 80 participants via a digital event platform. In international sub-group sessions and workshops, both a professional and intercultural exchange between teachers and students could take place in this way.

"As far as the intercultural experience is concerned, it was very interesting to see the working methods and readiness for completely new tasks among students from all countries. It was a super feeling to come up with a common result - even though it was online," says Vanessa Biedermann, a student at HRW.

Originally, the project week was to take place for all participants at the partner university in Denmark. The project week impressively demonstrated that a purely virtual form of cooperation is different, but nevertheless just as enriching. Preparations will soon begin for the follow-up project 'Butterfly 2022'