PRACTICE-ORIENTED TEACHING AND APPLIED RESEARCH
The Institute of Business Administration at Ruhr West is headed by Prof Werner A. Halver, an economist and economic geographer. Teaching and research are the Institute’s two key responsibilities. It offers bachelor’s and master’s programmes in business administration, as well as individual business modules for study programmes in the areas of mathematics, engineering, science and technology.
Business administration programmes at Ruhr West are characterised by a technical as well as an international orientation, combined with a strong affinity to the business structure of the Rhineland and Westphalian economy.
The Institute of Business Administration is engaged in interdisciplinary research in the areas of applied business administration, special issues in international business and network economics. Researchers do basic and applied research to help improve the competitiveness of companies operating in the international arena. Moreover, there is a regional research emphasis on the so-called emerging markets, which at this point mainly include rising economies in East and South Asia, Latin America and Eastern Europe.
The Institute of Business Administration is engaged in interdisciplinary collaboration with all the other Ruhr West institutes, in line with the idea of a broad-based academic education. Furthermore, students acquire skills that enable them to start and manage their own enterprises. To this end, they have to create a financial plan and a marketing concept, solve interface problems within the various business sub-disciplines, and be able to link their business expertise to other disciplines, for example. The Institute of Business Administration offers courses and modules for students to practice these skills.