Contact person
Duisburger Str. 100 45479 Mülheim an der Ruhr
E-Commerce
WHO ACTUALLY BUYS ONLINE?
In this interdisciplinary degree programme with a focus on computer science, you will deal with relevant topics along the digital purchasing process.
These include consumer psychology,
online communication, shopping by voice command, interface design and programming.
You will receive practical training for your future in
e-commerce.
what you can expect
What to expect, the online business is growing rapidly. Shopping via mobile apps or on social media channels such as YouTube is not uncommon. But what is behind an online shop?
Online retail is only a small part of e-commerce. Online communication, sales and marketing, payment processes, marketing and design are other important components. Along the digital purchasing process, students deal with all the important subject areas.
The degree programme at the Ruhr West University of Applied Sciences is one of the few, especially in the west of Germany, that provides training relevant to the profession and explicitly for online retail.
Programme content
E-commerce is a highly dynamic subject and combines computer science with business elements: for example, programming and web technologies with finance and commercial theory as well as marketing.
What will you learn?
You will immerse yourself in web-based software development with database integration as well as e-commerce-related marketing, retail management and investment calculation. For example, you will learn how to set up, manage and improve shop systems yourself. With this interdisciplinary expertise, you will qualify as an intermediary in the diverse field of e-commerce.
Your course of studies
Englisch
Fudamentals of computer science and programming
Introduction to business informatics and e-commerce
Business Administration I
Retail Management
Mathematics 1
Databases
eCommerce Process Management
Online-Marketing
eCommerce Law
Applied Statistics
Software Engineering
Customer Relationsship Management (CRM) and Web Controlling
Financial Statement Analysis
Finance (Investment and Financing)
Web Shops and Retail Systems
MMI and GUI Programming
Web Technologies and mobile Applications
Entrepreneurship
Operations and Supply Chain Management
Market Research Statistical Analyse with SPSS
eCommerce Business Models
Social commerce and social Media
Elective module 1
Elective module 2
Elective module 3
Elective module 4
Elective module 5
Internship semester and practical seminar
(cross-semester) (26 + 2 credits)
Internship semester and practical seminar
(cross-semester) (26 + 2 credits)
Bachelor thesis and colloquium
12 + 2 Credits
What you need to bring along
- General or subject-restricted higher education entrance qualification
- Alternatively: entrance qualification for universities of applied sciences or a qualification recognised as equivalent in the course of professional qualification
- Restricted admission!
- C1 level in German language or an equivalent is required
* This programme is fully taught in German!
Application process
The application phase for the admission restricted Bachelor’s degree programmes for the coming winter semester begins on 01. May 2024 and ends on 15. July 2024. Applications can only be submitted online via our application portal.
If you have any questions, please contact the application support team.
What our students say
Study e-commerce!
"I'm studying e-commerce because I want to work on projects with companies. I'm interested in online retail, social media marketing, but also how to programme my own website. The degree programme combines business studies with computer science. Previous knowledge is not essential and, if I need help, I ask our professors or fellow students. One particularly positive aspect for me was the prospect of a well-paid job, which I really enjoy. Especially in North Rhine-Westphalia, graduates of the degree programme are urgently needed."
Julia Sperling (23), 3rd semester