There are major differences between Western and Asian business culture. For a Western company to be successful in Asia, it takes patience, sensitivity and diplomatic skills. This part-time master’s degree in business administration with a focus on Asian management offers a highly innovative concentration with excellent future job prospects. The programme prepares students for successful careers in international companies operating mainly in East Asia, Southeast Asia and South Asia. It has been designed for working professionals, but you don’t have to be employed to enrol. Most of the coursework takes place online; face-to-face sessions (30 hours total) are held on Friday afternoons and Saturdays on Ruhr West’s Mülheim campus.
What makes this programme unique is its interdisciplinary setup: Aside from studying relevant issues in general business administration and economics (e.g. HR management, strategic management, international marketing, intercultural management), students gain in-depth expertise in Asian society, culture and tradition. They even get the opportunity to participate in excursions to China or India, for example. With their strong understanding of Asian business culture and their management know-how, graduates of this programme are qualified for both operative and strategic tasks, in large international corporations as well as small and medium-sized trade, market research and consulting companies, public institutions or NGOs.
You can find more detailed information here (in German)