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Contact persons

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Sebastian Cox Chaparro
Campus Mülheim

Duisburger Str. 100 45479 Mülheim an der Ruhr

Telephone: +49 208 88254-467 Email: sebastian.cox-chaparro@hs-ruhrwest.de
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Liane Trzebiatowski-Simikić
Campus Mülheim

Duisburger Str. 100 45479 Mülheim an der Ruhr

Telephone: +49 208 88254-349 Email: liane.trzebiatowski@hs-ruhrwest.de
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Prof. Dr. Christian Müller-Roterberg
Campus Mülheim

Duisburger Str. 100 45479 Mülheim an der Ruhr

Telephone: +49 208 88254-362 Email: christian.mueller@hs-ruhrwest.de
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Esther Egener
Campus Mülheim

Duisburger Str. 100 45479 Mülheim an der Ruhr

Telephone: +49 208 88254-217 Email: esther.egener@hs-ruhrwest.de
course

International marketing and management

Academic Degree
Master of Arts (M.A.)
Standard period of study
5 Semester
Study start
Sommer- & Wintersemester
Admission restriction
Zulassungsbeschränkt
Subject area
Fachbereich 2
Institute
Institute of Business Administration
Study location
Mülheim an der Ruhr
Accreditation
Accredited
Startseite // Study // Degree Programmes // International marketing and management

"International marketing and management is a versatile master's degree programme with great career prospects."

"Marketing holds a crucial role in today's globalized economy. The Master's in International Marketing is designed in alignment with these advancements, seamlessly integrating the program's content with international events. Aspiring marketing experts should not only excel in foreign languages but also possess a deep understanding of the international economic landscape, enabling them to act and communicate effectively in intercultural contexts."

Programme content

  • Consolidation of general business administration knowledge
  • Specialisation in International Marketing Management
  • Examination regulations, module handbook & study plan

A large number of German companies are active on international markets and, conversely, Germany is an important sales market for many international companies. This specialisation takes a closer look, for example, at how consumers behave in international markets or which international marketing decisions should be made and how. This is covered in the modules

International Marketing Strategy, Customer Behaviour with Intercultural Aspects, International Market Research and International Customer Relationship Management.

Business administration modules such as Human Resource Management, Strategic Management or Project and Process Controlling prepare students for working in management positions.

Prerequisites for the programme include a very good command of English (according to the Common European Framework of Reference for Languages, level B2), as some of the teaching material is written in English. The language of instruction is German. Two of the four specialisation modules are in English. Final module examinations are also written in English.

Your course of studies

Human Resource Management

6 Credits

International Marketing

6 Credits

International Marketing Strategy (English)

6 Credits

Strategic Management

6 Credits

Technology and Innovation Management

6 Credits

Consumer Behaviour with Intercultural Aspects (English)

6 Credits

International Customer Relationship Management

6 Credits

Projekt­ und Prozesscontrolling

6 Credits

Elective module 1

6 Credits

Intercultural managemente

6 Credits

International Marketing Research

6 Credits

Elective module 2

6 Credits

Master's thesis and colloquium

18 Credits

Application process

The application phase for the admission restricted Master’s degree programmes for the coming winter semester begins on 01. May 2024 and ends on 01. August 2024. Applications can only be submitted online via our application portal.

If you have any questions, please contact the application support team.

What our students say

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What our students say


Are you currently employed, if so, at which company and in which position? Yes, I work for ARAG SE in Human Resources and am a Payroll Specialist there.

Why did you choose the Ruhr West University of Applied Sciences and the Business Administration - International Marketing Management programme? Having already completed my Bachelor's degree while working, I also wanted to do a part-time Master's programme. What particularly appealed to me about the dual study programme in International Marketing Management was the mix of different modules from business administration in combination with the wide range of elective options, such as labour law. This allowed me to set my own specialisations, which will help me in my daily work and in the future.

Do you have any tips for first-semester students or prospective students? The study letters (whether printed or digital) help with every module: they refresh the necessary basics and present the content of the respective module. They are therefore perfect for preparing for the lectures and exams.

-Maria Weber

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What our students say

Are you currently employed, if so, with which company and in which position? I am currently working as an area salesman at Pelzer Fördertechnik GmbH. We sell Linde industrial trucks.

Why did you choose the Ruhr West University of Applied Sciences and the Business Administration - International Marketing Management programme? Building on my bachelor's degree specialising in sales and marketing and my professional work in sales, I would like to expand my knowledge and broaden my career opportunities to include an international perspective.

Do you have any tips for first-semester students or prospective students? I don't have any great tips. I read up extensively on the HRW website and found all the information I needed there. All open questions were also clarified in the first lectures when I started studying.

-Dennis Drehmel

Infomaterial

Studienverlaufsplan
Masterprüfungsordnung
Änderung der Masterprüfungsordnung
Studiengangsflyer
Modulhandbuch