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Page: http://en.hochschule-ruhr-west.de//study/degree-programmes/master/bwl-internationales-marketing-management/
Date: 16.12.2018, 07:59Clock

Business Administration: International Marketing Management

STRATEGIES FOR INTERNATIONAL MARKETS

Starting in Winter 2018/19!

Marketing plays a key role in today’s globalised economy. The master’s degree in business administration with a focus on international marketing is based on these developments, connecting programme contents with what is going on internationally. That’s why prospective marketing experts should not only be proficient in foreign languages but also have a solid understanding of international business as well as intercultural communication skills.

Many German companies operate on international markets; conversely, Germany is an important market for many international companies. How can international markets be analysed from different marketing perspectives? Which international marketing strategies can be derived from that analysis? How can companies build internationalisation strategies? And how can market research methods be applied? If you’re interested in these kinds of questions, this part-time master’s degree in international marketing management is the right choice for you! The programme has been designed for working professionals, but you don’t have to be employed to enrol. Most of the coursework takes place online; face-to-face sessions (30 hours total) are held on Friday afternoons and Saturdays on Ruhr West’s Mülheim campus.

Students in this degree course deepen their general knowledge of business administration (e.g. HR management, strategic management, project and process management) and explore special topics in international marketing management in modules such as international marketing strategy, customer behaviour with intercultural aspects, international market research, and international customer relationship management. The programme is taught in German, but some of the course materials, two modules, and final module exams are in English. Graduates of this programme are qualified for both operative and strategic tasks. Enjoying excellent job prospects in nearly all sectors, they may be hired by large international corporations, small and medium-sized enterprises, industrial, consumer goods, service, market research and consulting companies or marketing agencies.

You can find more detailed information here (in German)

Contact

International Office

Duisburger Straße 100, 45479 Mülheim an der Ruhr

Phone: +49 208 882 54 -204 /-205
Fax: +49 208 882 54 -219

international.office hs-ruhrwest "«@&.de

Tanja Lehmann
Studienberatung Bestandsstudierende

Dezernat IV
Duisburger Str. 100, 45479 Mülheim an der Ruhr
Building 05

Phone: +49 208 88254-227

tanja.lehmann hs-ruhrwest "«@&.de

Kilian Pulla
Studienberatung Bestandsstudierende | Beauftragter für Studierende mit Beeinträchtigung

Dezernat IV
Duisburger Str. 100, 45479 Mülheim an der Ruhr
Building 05

Phone: +49 208 88 254-315

kilian.pulla hs-ruhrwest "«@&.de

Liane Trzebiatowski
Wissenschaftliche Mitarbeiterin / Studiengangsmanagerin Master BWL

Wirtschaftsinstitut
Duisburger Str. 100, 45479 Mülheim an der Ruhr
Building 03

Phone: +49 208 88254-349
Fax: +49 208 88254-384

liane.trzebiatowski hs-ruhrwest "«@&.de


Studiengangsleitung

Prof. Dr. rer. pol. Christian Müller-Roterberg
Lehrgebiet: Allgemeine Betriebswirtschaftslehre, insb. Technologie- und Innovationsmanagement sowie Entrepreneurship | Studiengangsleitung: Betriebswirtschaftslehre (M. A.)

Wirtschaftsinstitut
Duisburger Str. 100, 45479 Mülheim an der Ruhr
Building 03

Phone: +49 208 88254-362
Fax: +49 208 88254-384

christian.mueller hs-ruhrwest "«@&.de

Office hours:
donnerstags, 09.00 Uhr bis 09.45 Uhr nur nach Vereinbarung (Anmeldung per E-Mail)